As we age, our bodies and skin change, so must our makeup application habits and routines. Most YouTube videos and other instructional aides are geared to younger women, with already flawless skin and features, making learning cosmetics at an older age frustrating. But, it’s easier than you think to have a glowing, beautiful face over the age of 50! Read these mature makeup tips to find out how to solve problematic issues of mature skin and features.

Wrinkles and Fine Lines

The number one complaint of most mature people is the condition of their skin. Skin can lose elasticity and become thinner and papery over time. Practicing a good skin care routine can hinder the effects of aging. But if you already have loose, sagging, wrinkled skin, these simple practices can help minimize those conditions.

Ensure your foundation is the right colour. Many older women make the mistake of choosing the wrong foundation colour. A shade too light will make you look ill, sallow or saggy. Too dark or orangey will highlight lines and darken features in the wrong places. If you’re unsure about your colour, ask a cosmetics assistant when purchasing with mature makeup needs.

Use Foundation Primer. Foundation primer gives you a good base for your foundation. Primer fills in fine lines and wrinkles with a clear coat. Because of this, you don’t need to use as much foundation, minimizing caking and build up in your pores and wrinkles. Foundation primer is an absolute must at any age!

Foundation Primer, available at Lesada

Less is more. As you age, facial hair lightens and thins, reducing the amount of concealers required to cover beard shadow. Highlighting and contouring is less important as well. Skin imperfections such as acne and redness also reduce in maturity. All this means you don’t need to apply as much concealer or foundation, reducing the heavy, cakey look many mature women tend to have.

Choose Creams over Powders

I can’t say it enough, cream colours on mature faces are the very best mature makeup choice.

Cream Eye Colours – Eyelids become very loose and droopy in people over the age of 50. Powder eye colours don’t stick well and can shift or smear on loose lids. It’s also very difficult to apply powder colours to eyelids that move around a lot. Using a cream colour is simple with your fingertip or brush. Cream eye shadow does not crease, fade or shift after application.

Cream Blush – Cream blush on your fingertip works into fine lines much easier than trying to grind a powder into wrinkles with a brush. Be sure to place blush high on your cheek bones to avoid exaggerating sagging cheeks.

Liquid Foundation – Just as with eye or cheek make up, liquid foundation gives a softer, warmer tone on your skin and will not build up or crease during wear. Apply with fingertips, a sponge or brush for a soft, blended look.

Lighten and Brighten

Over time, eyes can darken, especially if hidden behind glasses. If you wear glasses, or your eyes have sunken with age, lighten your eye makeup colours. Choose matte, soft colours in light taupes, creams and beiges. If you want to add colour or sparkle, do so sparingly to the outer corners or a touch in the middle of your lid. Avoid heavy eyeliners, false lashes or dark colours that will only drag down and sag your look more. A light application of mascara to the top lashes is all the mature makeup you’ll need to lighten your look and open your eyes.

Lighten eye makeup behind shadowy glasses

Accentuate Faded Features

Many people over the age of 50 lose features that were once prominent, such as eyebrows and hairlines. Make sure your mature makeup looks complete! Fill in fading brows, highlight cheek bones and darken lashes with cosmetics to complete your face. Lips can thin with age too, so use a lip liner to plump up your look and accentuate your smile. Lip liner also prevents lipstick from bleeding into fine lines around your mouth.

Accentuate brows, cheek bones, lip lines and lashes to complete your look

Failing Eyesight

Putting makeup on when you need to wear glasses can be tricky! Invest in a magnifying mirror and good lighting. Most of your makeup can be applied while wearing glasses. You might like to try a long handled brush to put on simple eye makeup while wearing your glasses.

With these simple tips, you will be well on your way to achieving a glowing, more youthful look. If you still need more tips or hands on instruction, book a cosmetics lesson at Lesada or via Skype!

Confidence can develop and grow at any age, so don’t waste another minute, try a new, mature makeup look today! Find the products you need at Lesada.


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